Professional exhibition is one of the keys to successfully marketing your business. Like shop windows on high streets – the way you choose to display messages about your business says a-LOT about professional level of your business. Its no longer about a stack of TVs showing football results on a Saturday afternoon – as one of the most effective sales and communication tools, it’s no surprise that forward-thinking small businesses all over the UK are turning to digital signage technology.

Whether used as a standalone system or alongside an existing display, digital signs can inform, educate and persuade potential customers to use an your business’s services. As digital signage now utilises smarter content and dynamic interfaces, the integration of real-time data opens the door to a new world of possibilities.

As well as being visually impressive, sleek and east to use, you can also use it to display changing content – as it is easily manageable – to suit the needs of the audience or convey a specific message at any time of day or night

Digital signage attracts the attention of passers-by and encourages further engagement, digital visuals sell not only the quality of your product – but the quality of your business. When you consider the over all costs of static posters, they also offer an excellent return on investment and can help to prevent costly reprints caused by incorrect information, price changes or spelling mistakes and typos.

With global research company MarketsandMarkets forecasting the digital signage market will grow at a rate of 8.9% per year between 2014 and 2020, it’s time to get on board or get left behind. Growth at this pace is expected to take the value of the digital signage market to about £9.4 billion, with estate agents a key industry sector.

Schools, shops, universities and restaurants across the UK have already turned to digital signage to display a combination of real-time information feeds and promotional animations. This use of digital signage has helped business communicate with their customers in a new, engaging way, whilst reinforcing the companies’ brand to customers.

Inspired Technology Services offer a digital signage range of products with screens over 50 inches increasingly growing in popularity. This demand is reflected in the expansive range of large display screens offered by Inspired Technology.

Our Unified Control Systems (UCS) also enable the user to integrate and control a range of audio visual and peripheral devices. Systems can be designed and configured to help users control the environment in an intuitive way through a single interface. Inspired Technology understands that versatility is key to an innovative and adaptive digital signage system that will be ideal for virtually every estate agents shop window.

Digital signage is what grabs your customers’ attention and can heavily influence their decision to buy. The fundamental reason for using a sign – digital or not – is to display (and communicate) information, so as long as your business can get the content right, your digital signs will deliver results that far exceed traditional advertising formats.